Bring Abandoned Shoppers Back With a 3-Email Recovery Sequence

Generates a full 3-email abandoned cart recovery sequence with timing, copy, and discount rules, including separate variants for first-time and returning customers. Use it to recover lost sales without writing each email from scratch.

<context>
I run email marketing for [ECOMMERCE BRAND]. Our average cart value is [AMOUNT]. Our current cart abandonment rate is [RATE]. We sell [PRODUCT TYPE]. Our existing recovery email has a [CURRENT RECOVERY RATE] conversion rate.
</context>
<task>
Build a 3-email abandoned cart sequence with two variants:
- Variant A: For first-time visitors (no purchase history)
- Variant B: For returning customers (1+ previous purchases)

For each email in both variants, provide:
1. Send timing (hours after abandonment)
2. Subject line and preview text
3. Full email body copy (100-200 words)
4. Whether to show the cart items inline
5. Whether to include a discount and at what level
6. CTA button text
</task>
<constraints>
- Never lead with a discount in Email 1 — try value and urgency first
- Variant B should acknowledge the relationship
- If offering a discount, only in Email 3 and frame it as exclusive
- Don't use "You forgot something!" — it's overused and condescending
</constraints>

Source: https://academy.techpresso.co/prompts/claude-prompts-email-marketing

Bring Abandoned Shoppers Back With a 3-Email Recovery Sequence

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