Estimates market size using both top-down and bottom-up methods, then triangulates the two figures and highlights the key assumptions that could swing the final number.
Estimates market size using both top-down and bottom-up methods, then triangulates the two figures and highlights the key assumptions that could swing the final number. Useful for case interviews, consulting engagements, and business planning.
<task>Size [market] using both top-down and bottom-up methodology</task>
<market>[describe]</market>
<output>
Top-down:
- Global/national total relevant spending
- % of that going to this category
- Growth rate
- Our reachable portion
Bottom-up:
- Unit count × price × frequency
- Per-segment calculation
- Sum + validation
Triangulation:
- Compare results
- Explain discrepancies
- Final estimate with confidence range
- Key assumptions that could shift estimate
</output>
Source: https://academy.techpresso.co/prompts/claude-prompts-consulting